dual pricing
Total Transparency: Dual Pricing for In-Store & Invoiced Businesses
Dual Pricing is the fastest-growing trend in payment processing because it offers the ultimate transparency. Instead of surprises at the register or on an invoice, you display two explicit prices upfront: the Card Price and the Cash/Alternative Price. No math required for the customer, and zero friction for your business.
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Option 1: For Brick-and-Mortar Retail & Service
Your terminals display two distinct totals on the screen at checkout.
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Swipe a Card: Pay the regular card price.
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Pay with Cash: Pay the lower cash price. Your business protects its margins without ever having to apologize for a hidden fee.
For B2B and Invoiced Businesses (Card vs. ACH)
If your business relies heavily on sending invoices to clients, credit card fees on large balances can devastatingly stall your cash flow. We specialize in configuring dual-pricing invoices tailored specifically for professional services, wholesalers, and contractors.
When your client clicks their digital invoice link, they are presented with two clear payment pathways:
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Option A: Pay via Credit Card. The invoice total automatically reflects the card price (inclusive of the processing surcharge).
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Option B: Pay via ACH / E-Check. The invoice total reflects a lower, baseline price.
By explicitly showing a client that they can save hundreds—or even thousands—of dollars on a major invoice simply by entering their routing number instead of a credit card, you effortlessly steer them toward ultra-low-cost ACH channels.
Modernize your checkout and invoicing. Give your clients choices while protecting your revenue.
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